They are selling the tobacco (cigarettes) and alcohol prices more than the local prices (20% more) that you can find any shop inside Turkey while there is a tax on it. I could not understand how they call it "DUTY FREE". For instance Marlboro is 10 Turkish Liras in a local shop (everywhere) while 12 Turkish Liras in Unifree duty free. When I complained they said; 'If you would like you buy otherwise do not buy' . So be careful and buy it in advance rather than buying in Unifree Dalaman.